// Founded 1975 · Flatiron District, NYC
One of the largest photo, video, and electronics retailers in the United States — and the flagship store is right here in New York City at 42 W 18th Street.
// What's In-Store
The NYC flagship carries cameras, lenses, lighting, video equipment, pro audio gear, computers, and accessories — plus a full used equipment counter for buying, selling, and trading gear.
// Beyond the Retail Floor
// Who Adorama Is
Adorama started on 17th Street in Manhattan almost fifty years ago. What began as a neighborhood camera shop grew into one of the largest photo and video retailers in the United States — while keeping the flagship store right here in New York City.
The store carries gear for amateurs, working photographers, indie filmmakers, and full broadcast production crews. Adorama Rentals handles short-term production needs. Printique handles output. AdoramaTV handles education. It's a full creative ecosystem built around a single address.
// Customer Voices
"The used equipment section is worth the trip alone. I've been buying cameras here since film. The staff actually knows what they're talking about — try finding that anywhere else."
"Walked in to buy a lens, ended up in a free workshop on location lighting. That's Adorama. A destination, not just a store. AdoramaTV is how I learned everything I know."
"Best camera store in New York City. The Rentals arm has every piece of kit you could possibly need for a production. Turnaround is fast, gear is prepped properly."
// Visit the Store